New Sun's Advanced Brain Formula is scientifically formulated to provide maximum support and nourishment to cerebral functions. One of its components, Huperzine A may have some effectiveness in Alzheimer's disease and age-related memory impairment. Another component is Sernol 95 ®, known as a Phosphatidylserine. Several double-blind studies suggest that Phosphatidylserine can help maintain cognitive function in older individuals and may be able to improve memory and learning skill in some. Phosphatidylserine is nutrient derived from Lecithin that is naturally occurring in brain cells where it's integrally involved in nerve impulses and the store and release of neurotransmitters. Phosphatidylserine readily crosses the blood brain barrier to help maintain the integrity of cellular membranes that diminish with age.

Huperzine A- With advancing age the brain increasingly loses the ability to produce acetylcholine, an important chemical that is crucial too memory function and thinking ability. Huperzine A has a beneficial effect by raising acetylcholine levels. It helps to promote better memory, thinking ability, and mental clarity.

Ginkgo Biloba Extract- Is generally accepted as a remedy for minor deficits in brain function, such as those that occur with advancing age. It may be useful in improving concentration and combat short-term memory loss due to clogged arteries in the brain, and to treat dizziness, ringing in the ears, headache, and emotional hypersensitivity accompanied by anxiety. Active compounds in Ginkgo extract assists in improving circulation, discouraging clot formation, reinforcing the walls of the capillaries and protecting nerve cells from harm when deprived of oxygen. These ingredients also appear to have an antioxidant effect, sparing brain tissue from the damage caused by free radicals.

Roseox ®- Helps regenerate other antioxidants. It is made from Rosemary extract and blended with an exclusive combination of herbs. It helps to improve the total antioxidant potential of Vitamin E.

L-Glutamine- Plays an important role in many functions of the body such as energy levels, intestinal health, protein synthesis, and healthy blood sugar levels through quick conversion into glucose. This important amino acid helps brain function as it converts quickly into glucose.

Gotu Kola- Assists in improving poor circulation in the veins.

Choline- Is important for normal cellular membrane composition and repair, normal brain function and normal cardiovascular function.